I'm Trishank Navdeep Kuppusamy, a brand manager and creative lead based in Puchong, Selangor, working across Malaysia and international markets. I build brands, make the products that carry them, and run the numbers behind both.
Not a list of responsibilities. These are outcomes, each one from a business that had to pay for itself.
Brand activation and positioning for Enrico ghee through NEO Creative, taking the brand to number one in the northern region. FMCG, in market, in store.
NEO Creative · FMCGLed the launch, pricing, package design, staff training and ongoing channel strategy for the blended malt in Penang. Hideout became the brand's highest-selling channel in the market, ahead of its own retail and online channels.
Hideout · Brand partnershipGrew Hideout from a single venue to nine with 150 staff and eight-figure revenue, through 200+ campaigns, launches and consumer experiences, with partnerships including Heineken and The Naked Grouse.
Hideout Club & Group · 2017–2022A hoodie launch that sold 1,000 units on community alone — a Telegram group, no paid advertising, no influencer budget. Demand built before a ringgit went to media.
Verrati · Direct to consumerRegistering, protecting and governing brand assets across 42 countries so the IP can be licensed, partnered and sold without exposure. Localised across 30 currencies and market languages.
Verrati · IP & trademark37 apparel and accessory products taken from drawing to manufactured range — specification, sampling, costing, production direction and launch, across a 75-person network.
Verrati · Product developmentBrand strategy and positioning. Go-to-market and channel strategy. Trade and retail marketing. Campaign planning and post-campaign analysis. Identity and visual systems. Product development and merchandising. IP and trademark management. Partnerships and licensing. Direct-to-consumer and e-commerce across markets, currencies and languages. Team leadership and P&L ownership. Applied AI, with agents running in production on research, campaign planning and content.
Markets: Malaysia, the United States, the United Kingdom, Europe, Japan and Korea.